Agency Representation

We will review the agency alternatives and representations that are available to you and to potential buyers - Seller Agency, Buyer Agency and Disclosed Dual Agency. The representation of your interests, and my role as your agent in the different agency relationships, will be thoroughly presented to you for your consideration.

Marketing Action Plan

We will present to you an action plan for marketing your property. This may include an open house to be conducted when appropriate and as agreed to in advance with you.

Competitive Market Analysis

We will provide you with a current Competitive Market Analysis, and will assist you in determining the most effective list price for your property.

Financing Alternatives

We will show you various financing alternatives for buyers of your property, and discuss the likely impact of each alternative on your sale.

Estimated Proceeds

We will furnish you with an estimate of the proceeds you can expect from the sale of your property.

Home Enhancement & Inspections

We will develop a plan to enhance your property's ability to attract buyers. We will also suggest inspections to enhance the marketability of your home.

Ruhl&Ruhl Sales Team

We will present your property to the Ruhl&Ruhl sales team. I will share with you the team's recommendations to help you realize the best price for your property.

Promotion to Other Brokers

We will promote your property to other brokers and sales associates in the area.

Multiple Listing Service

We will list your property in the local Multiple Listing Service. The information will be submitted, by the date we have selected, for the property's debut on the market to achieve maximum impact.

My website will be able to provide you with top quality vendors for any home-related product or service you may need to get your home market ready.

Property Information

I will make information on your property available to local and out-of-town buyer prospects. Additional copies will be available for sales associates and prospective buyers at your property.

Direct Marketing

I will distribute promotional materials on your property to key market areas to attract potential buyers.

Ruhl&Ruhl Sign

I will place a Ruhl&Ruhl FOR SALE sign on your property to help generate calls to my office from prospective buyers.

Advertising & Internet Marketing System

I will review with you my advertising program - including the Ruhl&Ruhl Internet site, as well as my personal website, IowaIllinoisHomes.com, Info Line, Ruhl&Ruhl Magazine, and newspaper advertising - designed to generate buyer prospects for your property.

Info Line

I will introduce you to the Info Line, which allows potential buyers to get information about your property 24 hours a day. It captures the Caller ID information from callers and forwards it to the Listing Agent, allowing immediate response back to that prospect. 563.359.1999 or 800.897.INFO

Relocation Services

As a member of the largest relocation referral network, I'll provide:

• more exposure for your home and greater access to incoming transferees
• information on your new city
• a cost of living comparison
• mortgage pre-approval in your new city, prior to a visit.
• Seller's Written Property Disclosure

I will present your written disclosure regarding the condition of your property to buyer prospects. You will keep me informed of any changes in the property condition and keep the information current on the disclosure form.

I can assist you with bids to remedy disclosed faults if requested in an offer to purchase

AHS Home Warranty

I will explain to you how an AHS Home Warranty can help you avoid unexpected bills on covered systems and appliances during the listing period and reduce your liability after the sale.

Marketing Activity Report

I will provide you with a Marketing Activity Report on a mutually agreed upon basis to keep you informed of competitive market conditions, buyer activity, and the actions I have taken to market your property.

Home Selling Process

I will review with you the Buyer/Seller Flow Chart to acquaint you with the home selling process.

Qualifying Buyers

( will seek financial qualifying information on all buyers submitting a purchase agreement. My goal will be to seek buyers who have been pre-approved by reputable lenders.

Purchase Agreements & Negotiation Assistance

I will review all purchase agreements, and I will negotiate on your behalf to reach a purchase agreement with terms that are acceptable to you.

Closing the Sale

I will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction.

I will provide you with a confidential opportunity to give an evaluation of my services.